Though Georgia State’s football team had the lowest attendance of the Sun Belt Conference’s 12 teams, it did better attracting unique viewers to its games streamed on ESPN platforms.
The Panthers averaged 16,519 unique viewers in its 10 games streamed on either ESPNU or ESPN3, compared to an average home attendance of 10,347. The number of unique viewers was the fifth-highest average in the Sun Belt. Arkansas State led the league with an average of 33,238. A unique viewer is a standard metric of how many devices the live event was streamed on.
The league’s 62 non-conference and conference games averaged 17,543 unique viewers. The Red Wolves’ game against Missouri featured the most unique viewers (139,960), while Louisiana-Monroe game’s against Troy featured the fewest (4,552).
The Sun Belt’s contract with ESPN began in 2012-13 and runs through 2019-20. Every Sun Belt home game for the past three years has aired on an ESPN channel. An ESPN spokeswoman said they don’t share any of the financial terms related to the broadcasts. The Sun Belt has used social media primarily to promote the games broadcast on ESPN channels.
Georgia State’s season-opening loss to Charlotte, broadcast on ESPNU, featured the team’s most unique viewers (44,075), followed by the victory at Georgia Southern (31,767) that clinched bowl eligibility in final regular season game. The game against Texas State, the first in the four-game win streak that ended the regular season, had the fewest unique viewers (5,684).
Each unique viewer averaged 42 minutes per Georgia State broadcast, according to the ESPN data.
Unique viewers for each of Georgia State’s games broadcast on ESPN3:
Vs. Charlotte, 44,075
At New Mexico State, 11,732
Vs. Liberty, 8,975
Vs. Appalachian State, 12,336
At Arkansas State, 13,500
Vs. Louisiana-Lafayette, 14,111
At Texas State, 5,684
Vs. South Alabama, 7,672
Vs. Troy, 15,335
At Georgia Southern, 31,767